Passion Project
An e-commerce passion project — designing and building a webshop from research to working prototype.
I wanted to know what it actually takes to build a brand of my own — from understanding a real target audience to designing a webshop that feels considered, not generic.
Researched hijabi women aged 15–55 through a survey and competitive analysis, mapped a customer journey and persona, then designed and prototyped a minimal, sustainable webshop in Figma.
A working prototype with a quality, feminine brand feel — a hero section for promos, a new-arrivals slider, and a navigation built around real user research.
